Wrong from word 2: the Media discovers the commune.
It all started with Yahoo Parenting. A reporter came out with a photographer and talked with a handful of Twin Oaks parents.
Then ABC Nightline called up and asked if they could come and film. ABC and Yahoo News have a partnership agreement. Perhaps we should have said “no.”
There were a number of problems with the final ABC piece, including mistakes which started from the second word of the article. “Inside Off-the-Grid Virginia Commune Where Everything From Housing to Child Care Is Shared.” In fact, we are not off the grid. We have some solar panels, and we are getting some more, but we have a long way to go before we are off the grid.
The video which I reported on earlier depicted us as negligent for letting kids wander around the property unescorted and not doing background checks on members offering child care. There are lots of reasonable things to criticize the communes about, but there are not on the list. Background checks don’t actually catch much AND we live with these people for three weeks and interview them for hours. Much more rigorous than anyone hiring a babysitter from Craigslist. They bungled the description of our complex pension system (saying adults over 50 drop to a single hour of work per year.)
A number of members were angry at me for not restricting the motion of the press more and not being more sensitive to people the media should stay away from.
But then a funny thing happened on the way to internet. Lots of other media entities mimicked the story in some ways. Specifically:
- CNN did photo montage of Aaron Cohen’s pictures on Aug 17
- The UK Daily Mail blew up over the permission to have a baby on Aug 22
- The Inquisitor rebrands us as ‘Commune In Virginia Blends Off Grid Harmony And Business Savvy’ on Aug 21st
- Right wing blog NewsBusters slammed Nightline’s coverage and the socialist commune while offering a full transcript of the broadcast.
So what we see is news driven by trends. If a topic appears to be trending, one cheap way your news entity can get a piece of the action is by finding a hot story, searching the internet for other free content on the topic, piece them together with a thin narrative and bang! you have intern-generated popular “news” stories.
Now we have had a handful of additional offers from news entities who want to come film. For a while, i think we will say no.
For more insightful and important analysis of the community, please read:
- How Sustainable is Twin Oaks
- I live on a peculiar Island (academic review)
- The Most Controversial Approval: Pregnancy
[Proofread by Gryphon]
Well, some famous actress once said that bad publicity was better than no publicity. Maybe some who watch such broadcasts can sort fact from fiction, and spin and hype.
I’ve heard that you’re best to write the report for the reporter. Does TO have a press page? 140 character factoids? Pictures? FAQ? etc? Might be good idea to make that available to reporters
We certainly have loooong FAQs, some pictures and more in the archives. 140 character factoids, not so much. We have a few different web presences – several FB pages for the community and then half a dozen more for our businesses. Hx and Tofu have pages (hx both retail and wholesale) but there certainly could be more good work on web presence.