Love Letters to Strangers
One of the most pressing questions facing event organizers these days is “How important is Facebook in bringing people to events?”
I asked an experienced promoter “If you have 100 people saying they are ‘interested’ in my event (as opposed to ‘going’) how many can I expect will actually come?” They replied “Zero”. Which begs the question “Why bother working with Facebook at all?”
The answer for the team working on the Twin Oaks Communities Conference is that we can reach out to people who say they are considering the event and encourage them to come. Or in other words, we are writing a bunch of encouraging letters to strangers.
For this event which is happening over the Labor Day weekend, it is still possible for many people to make plans to attend. Rather than crossing our fingers and hoping those who are interested might come, we are using all the information which we have from Facebook to try to engage and encourage unsure possible attendees to come.
Even if we are not friends, the public information about you on your Facebook profile will help me assure you that this might be a good event for you to attend. If there is a picture of you with your children on your wall, we can point out we have a great childcare program at this years event
If your Facebook timeline shows you are interested in inclusion and racial justice, then we can alert you to the thread (sequential related workshops) on this topic, including the workshop by returning presenter Crystal Farmer
If it is clear you are interested in renewable energy or electricity independence, then we are happy to announce that Alexis Ziegler of Living Energy Farm is presenting on “How to make your community 100% energy self sufficient”
Turns out even strangers like love letters. People are writing back. We are coordinating transportation for organic farmers with families in Michigan. Racial Justice activists from Baltimore are asking us questions about work exchange to make it be possible to attend. Folks from various egalitarian communities are saying they are interested in our panel discussion on the advantages of income sharing and the Federation.
What about you? Is your community looking for new members? Are you looking to change your life and join an intentional community? If so, then this might be the right event for you to be at over the labor day weekend.
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