The price of independence
Professional political campaigns at the US Senatorial level must protect themselves from the many “helpful” constituents who want to waste their precious time with their under formulated notions of how to win their race. For a quasi-independent political group like our Flip Project it is quite hard to convince the official campaign to give us any time. The lovely out-of-state volunteer campaign coordinator is happy to put all people on their door to door canvass. But if we want to do something other than that, their hands are tied. For us, the price of our independence is we need to out perform door to door canvasses.
This year, with a very short campaign duration (thank you Georgia’s new “election integrity”/ voter suppression laws), we have chosen to promote free rides to the polls as what we think our volunteers can deliver that will be the most effective way to get out votes. We are producing assets, like the Spanish language poster below, with a QR code that lands or our splash page, which gives out information on free rides (with ride services or friendly volunteers), polling locations and election protection practices.
We are scrambling to get these assets translated into almost every language, except Vietnamese which broke for Trump in the most recent presidential election. We support everyone’s right to vote, and especially we want to promote voting among non-English speaking citizens, and we promote the languages we are especially excited about. At this point, we only have enough enough money to do poster and other physical promotional materials in English and Spanish. The other languages likely to see translated assets for this election are Mandarin, Hindi, Arabic, Bangladeshi and possibly Pakistani, these will be promoted over social media by our air team. In the 2020 Georgia runoff, we did translations of election materials into 13 languages.
2020 Presidential results national results by ethnic group.
Turns out there are a bunch of studies showing the correlation between access to a car and voting. The above graph shows the somewhat shocking thing which happens in the US, and even though we might not like the behavior, we can not deny the behavior. People who don’t own cars are on the order of 30% less likely to vote than people who do have a car in their household. [What i found interesting in this, is that the absentee ballot use is basically unchanged, where i had thought people without access to cars would significantly increase their use of absentee ballots – but they don’t and instead they often simply do not vote.]
Our high tech partner in free ride share is plus1.vote and their findings shocked us a bit. They found that social media campaigns for their services were far less effective than their other techniques. One of their techniques is to use geographic and demographic data to locate prospective free ride candidates and then push the free ride directly into their Uber wallet. Then they don’t even have to mess with a promo code, they can simply push a button and they will get a free ride to the correct polling station for their pick up.
Looking for high Democrat voting with low auto ownership
We are also digging into the data to find the best places to promote free rides. There is very granular census data we have gotten for free, which combined with political data gives us the ability to look at locations in metro Atlanta which have high Democratic voter preferences and also low car ownership – the sweet spots for free ride to the polls services.
Flip Project Ground Team L to R – Paxus, Jacqueline, Vicky, Spiderman (aka Mark)
We had a lovely Thanksgiving dinner of the project staff in Georgia now (several more folks are coming up). In a beautiful coincidence, the Indian restaurant we went to dinner at overlooked the Hosia Williams Mural (seen in the background of the above picture). In 2020, we help revitalize this mural, we had a GOTV artwork competition near here and several of the current staff met for the first time in this location. For this all out-of-town group of activists, this spot feels like coming home.
There is still time to support this campaign and a significant need. I am also humbled and thankful for the many friends and family who have donated and insured that we can keep this project going. This is a very close race and perhaps our effort will be the piece that pushes us to a win, as we helped in 2020 Georgia senate runoff.